What to look for in an SEO Agency

Whether you are newly in business and looking to increase profits, or an established company that has already tried a few SEO agencies, only to be disappointed, it can be very difficult and frustrating trying to find an honest, reputable SEO company. SEO is a long-term strategy and can make or break your business. Nothing is more important than your web presence, so it is extremely important to ask questions and to be sure you are dealing with an honest SEO agency.

Here are a few things that you should look for when researching SEO companies.

Pie in the sky promises – There is a lot of this going on in the SEO industry, so remember, if it sounds too good to be true, it usually is. When Looking for a company, look for one that offers realistic, believable results. Professional, honest SEO companies don’t offer guarantees, because ultimately Google is in control. SEO guarantees are usually a sign that it's one of those too good to be true scenarios. SEO is a long-term commitment, is not an exact science and no one can guarantee a #1 ranking because Google's search algorithms are out of their control. Any promises for immediate or guaranteed rankings are indicators that you should look elsewhere for SEO.

What kind of experience does the agency have – The longer and SEO company has been around, the more likely they have expert level experienced professionals doing the work. The more clients a company has worked with, the more experience they have in numerous, diverse industries and probably have a much better idea of what works for their clients and what doesn’t work.

Case Studies – A Good SEO company that has been around awhile usually will have case studies to show if requested. A case studies should show a company's work and examples of the performance achieved for some of their current clients. Case studies are a great way to see the company’s ability to achieve the results you need.

White Hat SEO – It's important to make sure the SEO agency that you choose uses only Google approved, white hat strategies to promote your website. You should ask your SEO company what they are doing to improve your SEO and to explain in a plain language, not technical terms that you don't understand. If they can't explain, or their tactics seem shady, sneaky, or in any way unethical, you should move on. Your business could depend on it, because black hat SEO practices can get your website penalized and could cost you thousands of dollars in lost business. An Ethical SEO agency will gladly explain their strategies and methods in order to show you they do business ethically, with your company's best interest in mind.

Choosing a Search Engine Optimization company can be difficult and frustrating for most business owners, because most of them don't really understand, or know what SEO is, they just know they need if they are going to succeed in business in 2020 and beyond. it’s important to do your homework and research the SEO companies that you are considering. If you have any questions about how to choose an SEO company, feel free to contact us at info@njlocalmarketing.com, or call us at 732-586-0346.