Do I Really Need a Website for my Small, Local Business?

It’s 2020 and the world is still becoming more and more digital. Whether you like it or not, your small, local business is part of the digital revolution, and a website is the best way to make your mark.

Worried about how to structure a website, what to put on it or how to run it? There are plenty of trusted professionals who can take care of developing a website for you—NJ Local Marketing, included! The important thing for business owners to concern themselves with is having an accessible, easy-to-use website. Here’s why:

5 indisputable reasons your business needs a website:

1. A website tells customers what you offer. Some of your services will be obvious to customers, but with a website you can go into greater detail about why people should visit your business. A website can also explain your unique value proposition before a customer even steps in the door. 

2. A website builds your credibility. Customers want to feel good about choosing your business. They won’t blindly put their faith in a business, especially if they don’t know anything about it. They’re going to do their research first. 

3. Your web presence expands your reach. If customers only know your business by word of mouth, you’ll get little traffic from people who aren’t in-the-know. With an online presence, anyone can find your business with a few keystrokes. 

4. Websites attract new customers (and help you keep them). Customers come back if you develop a positive relationship with them and a website will help you do that. Show customers what they can’t find anywhere else so you become their go-to business. 

5. Online information and SEO are important. In this increasingly digital age, businesses without a website get left behind. Customers search for businesses online to figure out their hours of operation, price range, services, and more. If your business doesn’t show up in search results, your competitors will instead. 

Simple websites are okay

You don’t need a super fancy website to attract customers. You need one that represents your business in a positive way. Include information visitors need to know and how you can provide them with what they’re looking for. Create a website that’s visually appealing and easy to navigate. 

The simplicity of your small business website is an asset. People will be able to find exactly what they’re looking for without getting lost down the rabbit hole. Our seasoned website designers can build you a basic website, or a website that requires a complex multi-page design. From there, your site can become as complex or stay as simple as it needs to be. 

How do you get started?

The reason most small business owners avoid building a website is because they’re not sure how to get started, or who they can trust to do a great job at a fair price. There are so many website design companies and freelancers to choose from that it can be very confusing and difficult. Choosing the wrong website designer that designs a poorly made website can be devastating to a business. Not only can cost thousands of dollars on an unusable website, but some website problems can even require a complete redesign or replacement. The good news is that you have come to the right place. From simple landing pages to an ecommerce site where you can sell your products online, NJ Local Marketing can help. Our experienced, professional website designers are some of the best in the business. We actually interviewed for almost two years before we hired our first website designer, because good designers were not what we were looking for. Our website designers had to be great, and our patience and persistence paid off. When we pair our exceptional website designers with the best local SEO professionals in the business, amazing things happen for our clients. Contact us today for a free consultation and we will help your small business make a big splash on New Jersey’s digital landscape. 

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