Jersey Video Production

What Can a Video Do for Your Business? 

• A great video gives your audience the opportunity to know, like, and trust you in a way that words and images alone can’t. 
• Posting a video on your website can help visitors become more engaged and remain on your site for longer.
• Regularly posting videos on social media can help you build up your online presence, increase audience engagement, attract new fans/followers/customers/clients, and inspire brand loyalty.
• A great video can inspire or motivate your viewers to take action, whether that’s purchasing a product, signing up for a service, attending an event, donating to a cause, or simply wanting to learn more about you. 
• A great video can turn your viewers into your marketing team. If your viewers love your video, they’re more likely to share it with their friends, family, and colleagues.
• Video is a great way to “be everywhere all the time,” allowing you to be in front of more people in more places, without having to spend time and money on travel. 

How Much Does a Video Cost?  

Jersey Video Production charges on an hourly or per project basis, providing custom, tailored quotes to each client. Whether you’re looking to create a single video for your website, or multiple videos for social media, Jersey Video Production serves clients at a variety of price points.

Part of what makes Jersey Video Production different from other video production companies is that they want to ensure you get the most out of each video shoot. Through strategic video planning, instead of walking away with only 1 video, you can walk away with several.

Jersey Video Production will reformat and repurpose your videos so that they can be posted on your website, LinkedIn, Instagram, Facebook, Twitter, YouTube, or any other platform, so that you can reach your target audience in more places.

Why Your Video Needs a Strategy  

Strategic planning is essential to ensure that your video makes the greatest impact on your viewing audience. At the beginning of your video journey, you should first ask yourself several questions:

·      Who is your target audience, and where do they go for their information? This will help inform you where you should ultimately post your completed video or videos. If your target audience, for example, lives on LinkedIn, then your video should have a different look, feel, format, and length than a video that’s destined to be posted on Instagram or TikTok.

·      What information are you trying to convey? A common mistake that business owners make when approaching video is they feel that they have to cram an incredible amount of information into just 1 video. While this may serve the ego of the business owner, it often has a negative effect on your viewing audience. Instead, pick 1-3 salient points that you want your target to walk away remembering. Anything more than that, and you risk boring your audience, or worse, making them walk away without watching the entire video. If there is breadth of information that you want to convey, consider breaking up a long video into a series of short videos. Not only does this make for a more effective and enjoyable viewing experience for your audience, it also means more video content for you.

·      How do you want your target audience to think and feel as they’re watching your video? What facts about your business do you want your audience to remember? In addition to factual information, how do you want your audience to feel about you, your business, products, or services?   

·      What do you want your target audience to do after they finish watching your video? Videos should have a clear call to action at the end. When someone finishes watching your video, do you want them to call you? Visit your website? Use a discount code? Or simple, “tune in next week” to watch more? Make it easy for your viewer to take action.

What If You’re Camera Shy? No Problem! 

For many people, the idea of speaking in front of a camera can be nerve-racking, and often this fear can stop a production before it even starts. Fortunately, Jersey Video Production provides a variety of options and alternatives to make your video work for you.

If you’re going to be appearing on camera, Jersey Video Production offers pre-production coaching to make you feel more comfortable prior to filming. They also offer a teleprompter, which allows you to read from a script while filming (news anchors and politicians regularly use teleprompters to deliver their messages).

Being on camera is not always essential. Instead, voice over narration can be used to tell a story. Voice over is frequently used in product videos and explainer videos, where the product or service is more important than the business owner himself/herself.

Mixed media videos are also popular alternatives for business owners who don’t want to appear on camera. This involves the weaving together of photos and videos (whether they’re supplied by the client or sourced from a stock footage service), voice over narration and/or onscreen text and graphics to tell a story. With the addition of music, mixed media videos can be very compelling. 

Animation is an additional alternative to appearing on camera. Animation can be used to illustrate complex ideas and processes without having to use real people and places. 

A Variety of Video Services – Scriptwriting, Videography, Video Editing, Consulting 

Jersey Video Production offers a variety of video production services, including scriptwriting, videography, video editing, animation, and video consulting services:

• Scriptwriting. Whether you have a fully formed script that’s ready to go, or need help creating something from scratch, Jersey Video Production is there to help. They take the time to get to know you, your business, mission, and values in order to create a compelling and effective video.
• Videography. Sometimes a video production only needs a single camera and a tripod. Other times, multiple cameras are beneficial, in addition to Steadicam stabilizers/gimbals, drone videography, and more. Jersey Video Production’s crew is equipped with a variety of cameras, lighting, and audio equipment and is ready to scale up or scale down depending on your needs.
• Video Editing. Video editing is where all the elements of your video come together. On camera interviews, b-roll or cover footage, on-screen text, music, animated elements, and even captions (for the deaf or hard of hearing) are all woven together to create a memorable and enjoyable video for your audience.
• Consulting. Some businesses already have a library of videos that they’ve created with other video production companies. Jersey Video Production will work with you to strategically plan how to repurpose, reuse, and reformat your videos to give them new life, post them on social media, and more.

Know, Like, and Trust 

Today’s clients and customers are more likely and willing to do business with people they know, like, and trust. Video is a great way to show potential clients and customers who you are, what you offer, and what makes you different, to form bonds and connections with your audience, and to build loyalty and fans of your work.

Reach Out Today

If you are interested in learning more about Jersey Video Production and the services that they offer, please visit their website or contact our team directly for more information on the marketing services we deliver.