15 Reasons Why Your Business Absolutely Needs SEO

There is no doubt that the right marketing strategy can propel your business to a thriving future. But striking a balance between an efficient marketing strategy and cost-effective solutions is never easy. 

Luckily, the right SEO services in NJ can help you establish the foundations for future success, optimize marketing costs, and enhance your business’s competitive edge - online and non!

Still looking for an answer to “Why is SEO important?” In this guide by NJ Local Marketing, you’ll find all you need to know about the benefits of SEO for your business. 

Growing Your Website Through Organic Traffic

As a business owner, you know how important it is to invest in a website. But don’t forget that there is a lot to be done after your website has been built too! 

SEO can help you optimize your website, thus helping your business rank higher on the SERP (Search Engine Result Page). In turn, this is crucial to boost organic traffic to your website, improve brand visibility and awareness, and increase metrics such as conversion rate and click-through rate. 

Boosting Website Authority and Meeting Google’s E-A-T Standards

If you are looking to understand the importance of SEO for today’s businesses, look no further than how it impacts brand authority. Through SEO and backlinking strategies, brands can build credibility, trust, and authority, which are critical features to rank higher on the SERP and allow consumers to engage with a brand in all confidence. 

What’s more, through SEO, you can fulfill E-A-T, which is a part of Google's Search Quality Evaluator Guidelines and stands for “expertise, authoritativeness, and trustworthiness”. And, even more importantly, it might be a ranking factor used by Google when assessing a website. 

Building Thought Leadership

With user confidence levels at an all-time low, it is crucial for brands to earn the trust and respect of their audience. And, one of the ways to do so is by becoming a thought leader in a field. 

Through thought leadership, you can provide added value to your consumers 8i.e.: through webinars and courses) and prove your knowledge and expertise. Nonetheless, you’ll need a solid SEO strategy to ensure that your content is visible and discoverable by your users. 

Understanding Your Users and Building a Network

Through SEO for businesses, you can better understand your users’ intent during the search process, which allows you to create more relevant and engaging content for them. 

Indeed, search query data, analytics, and SERP analysis are all pillars of a well-structured SEO strategy, thus giving you access to unmatched insights into your target audience’s voice, needs, and wants. 

Enhancing Your Site’s UX

A well-rounded search engine optimization strategy will involve both on-page and off-page SEO. by combining the different techniques, you’ll be able to boost the overall user experience on your site by:

• Improving the site’s speed and responsiveness
• Creating mobile-friendly pages and features
• Boosting the readability and accessibility of content
• Improving content quality through multimedia material
• Enhancing cybersecurity and safeguarding consumer data

Converting Leads Into Customers

One of the best reasons to hire a digital marketing agency to help with your SEO strategy is that a team of experts can create an action plan fully designed around your goals. For example, if your mission is to improve your website's conversion rate, an SEO specialist can help you do so by creating more targeted and appealing experiences. 

What’s more, SEO attracts organic traffic, which converts at a much higher rate compared to visitors landing on your side through paid media!

Streamlining the Buying Cycle

Another great way in which SEO can help your business is by streamlining the buying cycle. When you improve the efficiency of your SEO, you can gain better control through each step of the sales funnel, assist leads at the early steps of the buying process, and gain more interest from visitors. 

Boosting Visibility Through Local SEO

A solid SEO strategy is equally important for large international companies and small local businesses. But, even more importantly, a well-designed SEO strategy will focus on Local SEO, which gives your brand the chance to secure a spot on Google’s local 3-pack and appear in front of local users actively looking for relevant services. Don’t forget that searches that include the qualifier “near me” are growing 150% faster than other comparable searches without the same qualifier!

Keeping Up With Google Algorithm Updates

One of the greatest benefits of leveraging SEO techniques as part of your marketing strategy is that these best practices are always in evolution and highly responsive to updates in the Google algorithm. This allows your company to remain relevant and consistently rank high on the SERP, while also keeping up with the latest trends in digital marketing. 

Honing Your Competitive Edge Online

Although there are many benefits of SEO worth considering, one of the greatest advantages these techniques can offer is their ability to maintain your business competitive online. Indeed, without SEO, you might not be able to compete with other businesses that are investing in search engine optimization. And, of course, ensuring that your website is visible online is essential to relaying your brand’s message to your audience!

Optimizing Your Marketing Efforts

Marketing might be essential but is also costly, especially for small businesses. According to statistics, small B2C companies can spend up to 10% of their revenue on marketing!

That is why it is critical to maximizing your returns on investment. And, SEO is highly cost-effective! Indeed, when using SEO as part of your marketing strategy, you can reduce the expenditures dedicated to paid media and obtain even better results!

Establishing the Foundations for Long-Term Success

SEO is a long-term strategy that allows your business to build solid foundations for future success. Although you can expect to see the first results from your SEO efforts after 4-12 months, the progress you have made during this time will last for years with the right maintenance. 

Focusing on ROI and Data-Driven Results

When working with an SEO company in NJ, you’ll benefit from regular reports that aim to track essential KPIs and metrics to determine the success of your strategy. From lead conversion rate to click-through rate and the number of organic visitors, tools such as Google Analytics can help you better understand how your audience is responding to your marketing campaign. In turn, these insights can help you make better business decisions!

Helping You Secure a Spot on the First Page

Although it cannot be guaranteed, SEO efforts can help your brand rank on top of the SERP for searches involving certain keywords. You and your SEO team will work together to better understand your audience, pinpoint the right keywords, and design a strategy that will help you rank higher on Google’s result page. 

SEO Is an Omnichannel Strategy

Although SEO is often used to help websites rank higher on search engines’ first result pages, this marketing strategy is truly a multi-channel one. When using the principles of SEO, you can optimize your product descriptions, meta tags, image alt tag, and more. 

Additionally, as voice searches represent nearly 30% of all Google searches, applying SEO strategies can help you make your business more discoverable by users using voice search options. 



Partnering With a Specialized NJ SEO Company

If you are looking for professional SEO in New Jersey, our team of experienced marketers, web designers, and SEO experts can help. Get in touch with the specialists at NJ Local Marketing by calling 732-586-0346 or booking your initial consultation today.